There are many small businesses that have held out – for one reason or another – to put their business out on the Internet. However, doing this is costing them dollars. Why is that? What is it about the Internet that makes it such a good idea to have a website, social media page, etc.? When a company uses the Internet to promote itself, word about it can spread quicker and farther than print or television media. Therefore, a business with a website can reach people who live half a world a..
So, you’ve got things going for your business – that’s great! Now you need to develop an image for your business. An image lets people know that when they see it, it’s your business. For example, McDonald’s is the 2 golden arches and Ronald McDonald. Starbucks has a memorable logo and name, which makes it the gold standard in branding. You want an image that helps the public to associate it with your business whenever they see or hear it. 3 Steps To Build A Brand For The Public To..
When you decide to go into business for yourself, you’ve got to figure out all the ways you’ll stay in touch with your current and prospective customers. Will you consistently put ads in the paper or magazines? Will you cold call them? Will you send mail advertisements? Will you use technology to stay in touch with them? Technology… you may not realize it, but it’s an important component to the success of a business – large or small. However, it’s the one area many business ow..
When it comes to office or other equipment, you have the option of buying or leasing. Of course, like everything else in life, there are good and bad aspects to both options. Here’s a look at the options, and you can decide from them if leasing or buying is better for you. A Look At Leasing Equipment For Your Business Four Benefits Of Leasing 1. Current Equipment When you lease equipment, it doesn’t become obsolete, which generally happens when you purchase tech equipment. A lease ..
Did you know that most entrepreneurs will settle on the first couple of interviewees who express genuine interest in the company and job because they want to get the business off the ground? If you don’t want to fall into this commonly made mistake, you must remember five things when looking at people to hire for your new business: 1.Look For Qualified Employees It’s imperative that you hire people who have the knowledge and skills that your business needs. Many times entrepreneur..
Insurance… you have it for your home (homeowners or renters), your automobile, medical, life and more. When you own a business, it’s also imperative to have business insurance. Why? Business insurance can protect you in the case of a minor or catastrophic loss. And, when it comes to your livelihood, it’s a real necessity. What Is Business Insurance? Business insurance will protect your investment – which is what your company is – to ensure you don’t suffer a catastrophic financ..
One of the biggest things entrepreneurs have to contend with is inventory management… even if they have hired someone to do it for them. It’s so important to your business that you have proper inventory management, because without it, you could be alienating current and potential customers with the lack of your product. What Exactly Is Inventory Management This is the proficient supervision of product into and out of a business’s inventory. It allows the owner to know how much or how..
How many times have you heard this phrase: location, location, location? Well, when it comes to the success of a business or its failure, location is everything. You want to situate your business in the best location possible – and that’s a location that sees plenty of foot action. Of course, you can choose to offer a home office to reduce your overheads and provide you with profits. Here’s what you need to understand: it’s all about what you are offering the public, what public y..
Most entrepreneurs feel they are great negotiators. The reality is that a good chunk of them are not the master negotiators they think they are. However, it doesn’t really matter how good or bad your skills are, as you can always improve your negotiating skills. 10 Tips To Ensure You Become A Master Negotiator 1.Preparation Is Key Preparation is key when it comes to negotiation. Before you do any kind of negotiation, you need to know what you’re looking for from it. Learn what it is t..