Business Blog

4 Secrets to Win Social Media Marketing

Social media… when you think of it, do you associate your business with it? Many companies are using the power of social media to catapult them further into the worldwide market… a way to gain customers who live half a world away. Social media allows people to establish new customers and reinforce the existing bond with previous relationships that can lead to three things: Loyalty Word of mouth marketing Brand awareness It may seem a little overwhelming to use social med..

Customer Loyalty

Many entrepreneurs forget that to survive in the business world they need to cater to all customers – new and old. Sure, you want to make new sales. But you need to put attention on those customers coming into your business already. How can you ensure repeat business and customer loyalty – in essence, your success? You must implement a tactic that ensures they have a positive experience. Of course, the most effective thing you can do after you’ve made a sale is to tell the customer,..

Expanding Your Business

Most business owners are unclear of how to successfully expand their business, and statistics show that the majority of small businesses fail in their first five years of opening their doors. While several factors can lead to a small business’s downfall, the common thread between them is that business owners are unsure of how to correctly manage the business when it starts to grow. If you have a business, it’s imperative that you understand everything it takes to ensure a successful gro..

Measuring Success

5 Ways To Determine If Your Business Is A Success or Failure You’ve spent many long days and nights stressing and worrying over your business. And, today, it’s a reality. You finally get to open the doors and become a success. Of course, you might be wondering when it will be a success. How can you know – or tell – if your business is successful? What are the indicators that ensure you run a successful company? What To Watch Out For: 5 Indicators Of A Successful Business 1. Profit..

Taxes

When running a business, it’s imperative the books you have are in tip-top shape. Therefore, it’s important you know the basics of taxes at the very beginning to avoid any tax issues later on. 3 Basic Tips To Dealing With Business Taxes 1.Hire A Bookkeeper and Tax Professional You really want someone on your payroll who knows about taxes, and that kind of someone better be a professional. A tax professional can get your book in order and provide you with advice on tax-related informat..

Paying Yourself

A business owner gets to come up with a budget for a paycheck – for him/herself. It sounds great, doesn’t it? You get the freedom of having the salary you want. However, it’s only good in theory. The majority of business owners have a tough time knowing what to give themselves. They often ask themselves three key questions: Should I pay what I need to handle the expenses? What can my business afford? What was my previous salary like before I began my business? The best th..

Bookkeeping Basics

Many entrepreneurs will keep their business’s financial details in their head… for good reason. They don’t have to worry about software crashing, learning a new piece of software, etc. However, in order for business owners to succeed, they need to ensure that their books are correctly lined up, and keeping it all done by head can get confusing. Plus, failure to keep accurate records could mean trouble with the IRS (Internal Revenue Service). 5 Bookkeeping Tips To Ensure Your Busine..

Customer Service

Customer service… you have to have it if your business is to survive and thrive. It doesn’t matter how good the offers you provide are if customers don’t come back to your business. Therefore, it’s imperative that you provide outstanding customer service, and ensure they’re happy from the very beginning to the very end. You want them to speak positively about their experience with you, to ensure that more people will frequent your company and they become repeat customers. How..

Advertising

When you first start your business, you want to advertise it. However, money is tight and print ads and banner ads can get expensive… quick. What are you to do? How can you ensure the success of your business if cash funds are low for the advertising budget? You might think there’s nothing you can do, but that’s just not true! Actually, there are seven advertising suggestions you can use if your advertising budget is low. 1. Google AdWords Both PPC (pay-per-click) and AdWords ca..