What’s your brand voice like? It dictates how you express your brand through the words you choose. While things like logos and website structure are the visual part of branding, the voice is the way in which you communicate with your audience. Every time you write content or post on social media you're using your brand voice, and it shapes consumer perceptions of what your business is like. Are you professional, laid back, snarky, or maybe smug, or funny? Choosing a Voice Humor is an opti..
Four Branding Tactics That Will Help You Handle A Brand Crisis Branding tactics for companies can help you have the best possible strategy when you go through a brand crisis. You are having problems because your company has not updated itself, or you might have had some bad press that you need to deal with. You can change the way that people view your business, and you can avoid issues with your company that typically come up when you are trying to improve your company or you have been through ..
Air compressor power tools and applications in a wide variety of industries such as manufacturing and food processing. They are also used behind the scenes in smaller businesses and help to power everyday appliances such as air conditioners that cool our homes. How Does a Compressor Work? Air compressors work by compressing space that is filled with air, reducing its volume and increasing its pressure. Compressors are normally powered by electricity or gas but provide clean energy which can po..
How To Help Your Company Grow When You Are Running On A Tight Budget There are many businesses that do not have much cash to use when they are trying to grow. These companies feel as though they are stuck because they simply do not have the resources necessary to grow. However, they can use all the steps below with very little or no money. The cash flow for the business changes for the better and companies have not increased how much it spends on marketing and company growth. 1. Digital..
As business owners, we all want to put our products and services in front of potential customers. But when finances are tight it is usually marketing that takes the first and biggest hit. This is usually the biggest mistake you can make. Now, it is true that traditional advertising can get expensive and hard to measure. Not everyone can afford a radio or television advertisement in prime time, and even then, ROI is questionable. Luckily, we live in a time where businesses have an unprecedented a..
Starting a new business is never an easy task. The growing competition and constant strain of keeping up with the tech developments changing every industry are making small business owners spend more and more time at the drawing board. The planning stage of creating a new company is very important because that’s where the management can prevent most future problems from happening in the first place. As it’s often the case in business, the biggest mistakes in planning come from the things ..
Due to the complex nature of law, there are many types of lawyer who each specialise in a different area. While this means there should be an experienced attorney available to match your needs, it can also make it difficult to know which types of lawyer is right for your circumstances. Different types of lawyers can help you across varied situations, from workers compensation claims to multi-million dollar corporate cases. Here are some of the most common types of lawyer. Workers Compensatio..
Is Your Website Holding You Back From Success? If you're an entrepreneur, regardless of what niche you happen to find yourself in, one thing rings true: sales is everything. Without sales properly in place, the quintessential life force that drives your idea and mission forward will fall flat on its face. In fact, Mark Cuban -- a billionaire investor and owner of the Dallas Mavericks NBA team -- stated that sales can, quite literally, propel a newfound business in the right direction. Furthermo..
Plumbers insurance is an important set of covers which can help to protect plumbers from the financial risks associated with their work. These risks can result in large costs to a plumber and include provision for stolen tools, injury to yourself or others and extensive property damage. While correct insurance is essential for plumbers, finding good insurance cover at the right price can be difficult. Here’s what you need to know about the four most important types of plumbers insurance...