It's all good and well to have a brilliant team and an even more brilliant product - but you still need to sell it. Over and over again. And to do that effectively, you can't just stick it on the market and hope for the best. You need to know about the different types of pricing strategies, and then pick the one that is best for your competitive market so that you maximise profit. How do you pick the right price strategy? Good question! Choosing from the different pricing strategies is goi..
No matter how big or small, businesses need to adopt sustainable practices in order to reduce their environmental footprint, stand out from competitors and increase positive brand association. Although it may seem overwhelming at first, there are simple steps companies can take in order to make a difference. Below, find different ways to create a more sustainable future for your business from community partnerships to ditching single-use plastic for good. (more…)..
Businesses on the Internet bank on one parameter for sales and profits - traffic. The more traffic that you drive into your website or social media, the more opportunity you have to showcase your products and services to consumers. While SEO strategies work really well in securing a good search engine ranking, they do little to actively engage with the audience. Merely getting your website "up there" organically on SERPs isn't enough; you need to truly super-charge your consumer engagemen..
Looking for email marketing tips to boost your e-commerce revenue? You are looking for the right thing at the right place, as emails have been synonymous with bread and butter for online sellers for a long time now. It is one of the best performing digital marketing tools when it comes to organic engagement and driving business at unbelievable cost (44:1 ROI). Given the consistent growth of e-commerce, excelling at your marketing game is a must: (more…)..
To grow successful e-commerce, business owners strive hard to meet the huge competition in this business world. Many aspects alter the success, and one has to try different strategies to help the business to succeed. To keep the digital e-commerce shopping platform interesting, business owners make solid plans like keeping products of a niche market, providing a convenient shopping experience, and even enabling shopping from mobile devices. Among all this, they have to balance enabling cu..
If your business offers customisable products, then you're already familiar with all the complexities that can arise during the ordering process. Prices are going to be different for certain parts, and it can be difficult to make your initial quote match the final price if you're calculating things manually. Digital transformations are becoming more and more important for businesses as they're forced to rely on big data (huge raw data sets that take too long to calculate through tradition..
Whether you're a solopreneur, freelancer, or SME owner, aside from website structure, digital security should be a top priority when using the internet. With hacking and data theft taking centre stage as crimes in the modern world, you mustn't cut corners with security. On that note, if you want to keep your records, files, personal information, and customer data safe from hackers and online threats, here are the top digital security tips and tricks you must apply. Always put up firewalls. ..
COVID-19 caused businesses of all sizes in every sector to almost instantly take a massive hit that disrupted their income and destroyed their custom. When the worldwide lockdown started closing down small businesses, owners had to act fast and think outside the box if they wanted to make money. Restaurants started offering takeaway, gyms created online workouts, and employees everywhere started working from home. The going was certainly very tough for many of us. But small businesses eve..
Whether you’re a seasoned investor or exploring investment opportunities for the first time, you probably don't need us to tell you about the importance of managing risk through diversification of your portfolio. When it comes to diversification, there are several ways you can go about it. Rather than looking at diversification through a lens of different investment types, here we're going to explore hybrid funds specifically. Why are they an ideal vehicle if you're looking to diversify..