In today's world, numerous individuals rely on videos for marketing and other business-related endeavours. A great video has the potential to go viral, propelling a company to new heights of success. However, it's crucial to recognise that high-quality videos typically aren't filmed using a smartphone. The most effective videos, which are more likely to reach a broad audience and create a significant impact, are professionally crafted by industry experts. Therefore, it's recommended for anyone s..
For as long as human beings have been collaborating, we've been negotiating. The word itself - 'negotiation' - is actually made up from two Latin words, negare and otium. Together, it means "to deny leisure", which slid into the French and Spanish languages as a definition for 'business' itself. Instinctively, any collaborative person or organisation understands what it means to negotiate - to navigate a mutually-acceptable path through a problem where conflict or two or more other interests..
Data analytics has exploded in popularity and sophistication in recent years. The days of simply analysing static data sets are long gone; today's businesses require dynamic, real-time analytics if they hope to remain competitive. This evolution has been driven by a number of factors. The first is the sheer volume of data that is now available. The growth of the internet and the proliferation of mobile devices has generated data at an unprecedented rate, and businesses are now able to access..
There are plenty of different chart types that businesses can use for data visualisation. A treemap chart is a graphical representation of data that uses rectangles, called nodes, to represent different hierarchical levels of data. The width and height of the nodes are proportional to the quantity of data at that level. The colour of the node indicates the data type. Treemap charts are particularly well-suited for representing nested data structures. It has a tree-like format with branches a..
It's all good and well to have a brilliant team and an even more brilliant product - but you still need to sell it. Over and over again. And to do that effectively, you can't just stick it on the market and hope for the best. You need to know about the different types of pricing strategies, and then pick the one that is best for your competitive market so that you maximise profit. How do you pick the right price strategy? Good question! Choosing from the different pricing strategies is goi..
No matter how big or small, businesses need to adopt sustainable practices in order to reduce their environmental footprint, stand out from competitors and increase positive brand association. Although it may seem overwhelming at first, there are simple steps companies can take in order to make a difference. Below, find different ways to create a more sustainable future for your business from community partnerships to ditching single-use plastic for good. (more…)..
Businesses on the Internet bank on one parameter for sales and profits - traffic. The more traffic that you drive into your website or social media, the more opportunity you have to showcase your products and services to consumers. While SEO strategies work really well in securing a good search engine ranking, they do little to actively engage with the audience. Merely getting your website "up there" organically on SERPs isn't enough; you need to truly super-charge your consumer engagemen..
Looking for email marketing tips to boost your e-commerce revenue? You are looking for the right thing at the right place, as emails have been synonymous with bread and butter for online sellers for a long time now. It is one of the best performing digital marketing tools when it comes to organic engagement and driving business at unbelievable cost (44:1 ROI). Given the consistent growth of e-commerce, excelling at your marketing game is a must: (more…)..
To grow successful e-commerce, business owners strive hard to meet the huge competition in this business world. Many aspects alter the success, and one has to try different strategies to help the business to succeed. To keep the digital e-commerce shopping platform interesting, business owners make solid plans like keeping products of a niche market, providing a convenient shopping experience, and even enabling shopping from mobile devices. Among all this, they have to balance enabling cu..