A business owner once told a friend over dinner that he had a beautiful recurring dream. He opens his shop on a Monday morning, and smiling customer after smiling customer start coming in and paying double for everything. But raising prices isn't a dream at all. Increasing prices is a must for every single business. So why doesn't he just double his prices in real life? A price increase has another potential effect that definitely isn't a beautiful dream. It could wipe the smiles off cus..
The post, 11 Strategies To Supercharge Your Tradie Marketing was originally published on SEO Copilot. You can be the best plumber, builder or electrician providing top quailty workmanship, but if the phone isn't ringing there simply isn't the work to do. There are a number of moving parts to a trade or service business that go beyond the toolbox. The most critical to get right for a healthly growing business is smart tradie marketing. When people are looking for the services you provi..
We’ve all had that moment. Whether it’s painting, stamp collecting, baking or rock climbing, in the middle of enjoying our favourite pastime the question “Why can’t I get paid for this?” pops into our head. Well, why can’t you? Turn your dream into reality by turning your hobby into a bonafide career or at the very least, a part-time one to supplement your income. There are loads of ways to monetise your hobbies, and with a bit of know-how, hard graft and studying it is possib..
We all know what a farm is, and that it is no joke to be in charge of one. While the farm life can be both hard work and rewarding, there's one kind of farm that really is just for fun: the hobby farm. And in our ever busier lives, the number of people setting one up is on the rise. However, one of the most common questions asked by those setting up a hobby farm is what are the best hobby farm animals to populate your new project? Firstly, congratulations on starting in exactly ..
If you've ever thought about ditching the endless driving-to-work traffic jams and mindless 9 am clock-ins, you're not alone. It's a lovely thought, but there are actually plenty of people who have thrown in the towel, embraced the sniff of fresh country air and kept paying the bills with an all-new and totally fulfilling lifestyle. How did they do it? They started a small farm. It's not as out of reach as it sounds. The Department of Primary Industries in Victoria reports that no fewer t..
If I told you that there was a way to rank higher in Google for local search terms and appear more credible to your customers all in one fell swoop, that would be something that could really help your business, right? Those are the types of benefits that getting more reviews, specifically Google reviews, can bring to your business. Positive reviews make 74% of consumers trust your local business more. Beyond building trust, though, reviews are also a major factor in helping your business r..
Engagement, education, encouragement, and excitement. These are four words to keep in mind when keeping your new and veteran employees around for the long haul. Discover the 10 things you can start doing to make every person more productive and dedicated. 1. Accomplishment Emails Sometimes it’s just the little things. You don’t have to spend a fortune on constant pay incentives to show your appreciation. Let the office know what they’re doing right. Send out emails when three or more..
In a digital era, it would be a crying shame if you were never to discover the true marketing potential of your local business. Many local entrepreneurs believe that the key to long-term success lies in connecting with your community on a personal level, and while that might be true, the way to achieve this should not only be via traditional marketing methods such as flyers and billboards. Instead, you have the opportunity to harness the power of the web and use it to attract customers fr..
Customer loyalty is an action that requires time and effort. It is something that takes effort and of course, good products and services. In addition, customer loyalty is a choice customers make when they buy a certain product instead of buying other products made by other companies. Customers show customer loyalty when they consistently buy certain products over a long period of time. There are many benefits of customer loyalty besides customers returning to buy your product or service. ..