Businesses on the Internet bank on one parameter for sales and profits - traffic. The more traffic that you drive into your website or social media, the more opportunity you have to showcase your products and services to consumers. While SEO strategies work really well in securing a good search engine ranking, they do little to actively engage with the audience. Merely getting your website "up there" organically on SERPs isn't enough; you need to truly super-charge your consumer engagemen..
The post, 11 Strategies To Supercharge Your Tradie Marketing was originally published on SEO Copilot. You can be the best plumber, builder or electrician providing top quailty workmanship, but if the phone isn't ringing there simply isn't the work to do. There are a number of moving parts to a trade or service business that go beyond the toolbox. The most critical to get right for a healthly growing business is smart tradie marketing. When people are looking for the services you provi..
Social media… when you think of it, do you associate your business with it? Many companies are using the power of social media to catapult them further into the worldwide market… a way to gain customers who live half a world away. Social media allows people to establish new customers and reinforce the existing bond with previous relationships that can lead to three things: Loyalty Word of mouth marketing Brand awareness It may seem a little overwhelming to use social med..
Customer service… you have to have it if your business is to survive and thrive. It doesn’t matter how good the offers you provide are if customers don’t come back to your business. Therefore, it’s imperative that you provide outstanding customer service, and ensure they’re happy from the very beginning to the very end. You want them to speak positively about their experience with you, to ensure that more people will frequent your company and they become repeat customers. How..
When you first start your business, you want to advertise it. However, money is tight and print ads and banner ads can get expensive… quick. What are you to do? How can you ensure the success of your business if cash funds are low for the advertising budget? You might think there’s nothing you can do, but that’s just not true! Actually, there are seven advertising suggestions you can use if your advertising budget is low. 1. Google AdWords Both PPC (pay-per-click) and AdWords ca..
If you’re starting a business and you want it to succeed, you must have a web presence. If this is something you’ve dreaded doing because you don’t understand how to do it or don’t have the capital to have someone else do it, you’re missing out on business because of it. Don’t miss out any longer! It’s time for you to have a business website and get the exposure you need for your business to succeed. Of course, you don’t have to know about programming to create a successful we..
There are many small businesses that have held out – for one reason or another – to put their business out on the Internet. However, doing this is costing them dollars. Why is that? What is it about the Internet that makes it such a good idea to have a website, social media page, etc.? When a company uses the Internet to promote itself, word about it can spread quicker and farther than print or television media. Therefore, a business with a website can reach people who live half a world a..
So, you’ve got things going for your business – that’s great! Now you need to develop an image for your business. An image lets people know that when they see it, it’s your business. For example, McDonald’s is the 2 golden arches and Ronald McDonald. Starbucks has a memorable logo and name, which makes it the gold standard in branding. You want an image that helps the public to associate it with your business whenever they see or hear it. 3 Steps To Build A Brand For The Public To..