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businessplanning

7 Dos and Don’ts of Creating a Funny Brand Voice

What’s your brand voice like? It dictates how you express your brand through the words you choose. While things like logos and website structure are the visual part of branding, the voice is the way in which you communicate with your audience. Every time you write content or post on social media you're using your brand voice, and it shapes consumer perceptions of what your business is like. Are you professional, laid back, snarky, or maybe smug, or funny? Choosing a Voice Humor is an opti..

4 Effective Branding Tactics To Overcome The Industry Crisis

Four Branding Tactics That Will Help You Handle A Brand Crisis Branding tactics for companies can help you have the best possible strategy when you go through a brand crisis. You are having problems because your company has not updated itself, or you might have had some bad press that you need to deal with. You can change the way that people view your business, and you can avoid issues with your company that typically come up when you are trying to improve your company or you have been through ..

Company Growth Secrets For The Tight Budget Firms

How To Help Your Company Grow When You Are Running On A Tight Budget There are many businesses that do not have much cash to use when they are trying to grow. These companies feel as though they are stuck because they simply do not have the resources necessary to grow. However, they can use all the steps below with very little or no money. The cash flow for the business changes for the better and companies have not increased how much it spends on marketing and company growth. 1. Digital..

Cool and Free Ideas to Promote Your Business

As business owners, we all want to put our products and services in front of potential customers. But when finances are tight it is usually marketing that takes the first and biggest hit. This is usually the biggest mistake you can make. Now, it is true that traditional advertising can get expensive and hard to measure. Not everyone can afford a radio or television advertisement in prime time, and even then, ROI is questionable. Luckily, we live in a time where businesses have an unprecedented a..

6 Ways to Future-Proof A Business

We live in a fast-paced world where new developments happen daily. The inception of novel ideas and technologies have the ability to transcend a business to new heights - for those unprepared, it could spell out disaster. Making sure that your business is prepared to embrace the future is crucial. The business environment is highly competitive and volatile; the advent of contemporary methods and technologies can give you sizeable advantage all the while allowing your business to accommodate i..

Choosing Waste Management Services In A Recycling Crisis

Whatever industry you are in; it is highly encouraged to find waste management services with an approach that is environmentally friendly. After all, every business has environmental responsibilities, especially given the current recycling crisis in Australia. However, there’s a downside to having too many options. You are probably having a difficult time deciding on which waste management services to choose right now. It also doesn’t help that several factors can come into play, l..

Better Business Decision Making (An Entrepreneur’s Guide)

If you’re running your own business, you probably know that there are so many important decisions that have to be made every day. The only problem is – if you don’t have any experience running a business, making these decisions can be extremely tough. This is especially the case because a single bad choice can slow down the progress of the entire company. So, if you’re looking to step up your decision-making game, you could use all the help you can get. That’s why we came up with 5 tip..

How to Create a Business Plan

Your business, if it is to succeed, must have a guide to help you ensure its success. This guide comes in the form of a business plan. What is a business plan? It’s a written portrayal of how you see your business’s future. It lets you know what your plans are and how you are going to execute those plans. It doesn’t matter where you write this plan out – so long as it’s written out, you’ve got a business plan. The idea behind a business plan is to get you from Point A (the pre..

Trademarks and Patents

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