If we could only pick one thing that has utterly transformed the way we live, work and play over the past couple of decades, we don't need any thinking time whatsoever - it's IT. IT, of course, stands for Information Technology, and it covers the entire spectrum of everything related to computers, hardware, software, the world wide web, networking ... and all of the thousands of people and businesses that make it all happen smoothly. Believe it or not, the Australian IT sector is growing ..
In a digital era, it would be a crying shame if you were never to discover the true marketing potential of your local business. Many local entrepreneurs believe that the key to long-term success lies in connecting with your community on a personal level, and while that might be true, the way to achieve this should not only be via traditional marketing methods such as flyers and billboards. Instead, you have the opportunity to harness the power of the web and use it to attract customers fr..