In a digital era, it would be a crying shame if you were never to discover the true marketing potential of your local business. Many local entrepreneurs believe that the key to long-term success lies in connecting with your community on a personal level, and while that might be true, the way to achieve this should not only be via traditional marketing methods such as flyers and billboards. Instead, you have the opportunity to harness the power of the web and use it to attract customers fr..
As business owners, we all want to put our products and services in front of potential customers. But when finances are tight it is usually marketing that takes the first and biggest hit. This is usually the biggest mistake you can make. Now, it is true that traditional advertising can get expensive and hard to measure. Not everyone can afford a radio or television advertisement in prime time, and even then, ROI is questionable. Luckily, we live in a time where businesses have an unprecedented a..