Four Branding Tactics That Will Help You Handle A Brand Crisis
Branding tactics for companies can help you have the best possible strategy when you go through a brand crisis. You are having problems because your company has not updated itself, or you might have had some bad press that you need to deal with. You can change the way that people view your business, and you can avoid issues with your company that typically come up when you are trying to improve your company or you have been through a scandal.
Branding is one such factor that can make or break your company’s image! Refurbishing it at times or simply grabbing a new brand strategy at the time of crisis may help you gain some brownie points from the consumers’ perspective. You can consult any trusted branding agency that masters in such things and have a record of significant outcomes. Few of the suggested points can be seen below for your next branding move.
1. Change Your Logo
Changing your logo is a good brand crisis strategy because it is one of the easiest ways to refresh the image of your company. You can use the logo as a way to show the people out there that you are thinking about how your company appears. You can change the colours or the shape of your logo, and you might want to start marketing under the name of your most popular product. You could change the name of your website, and you will find that you could completely change how people see your company.
2. Change Your Website
Website structure can definitely affect your business. You can consider changing your website, and you will find that you could get people to see your business in a new way because they are looking at a new URL for your site. This helps you make sure that you have changed the face of your company. The company name can sit in the background, and the website can become something that you will enjoy because you can remake it in an image that you want. This means that you have changed how people see you, and it also changes how you sell.
3. Change Your Slogan
You might have had a slogan in the past that you thought was good, but you could be in the middle of a PR crisis that will cause you to change the way that you present your business to the public. You can show the public that you have thought about what you want to look like. They notice that you have shifted your perspective, and they will be excited to learn about how your company has repositioned itself. You could use a slogan to change the name of your website, and you could use the slogan as a way to remarked your company. You have infinite chances to make your company look better, and the name of the company does not need to lead your marketing when you have changed your slogan.
4. Change Your Ads
You must change all the ads that you have created for your site so that you can reflect that new brand image no matter where people find you. It is very important for you to make these critical choices because you have no other way of making a full change to your brand strategy. You could also change your PPC ads and affiliate ads so that they land on a brand new page. You can change the landing pages so that you have a much better chance of getting people to stay on your site, and you can make the affiliate ad program much stronger because it is based on your new marketing.
Honourable Mention: Change Your Local Details
This might be the time to change your location details and even change offices. You want to have a fresh start if you can afford it, and the only way to do that is to move and change how people see you online when they search for your business. You can change the way that people approach your business because they can see you are in a new location or even think that you are a new business. That helps shift your brand image, and it allows you to start over.
You can make some very good choices for your company in a crisis if you have taken a look at all the things that you can do to make your company better. You are improving your company for the better, and you are making needed changes that people will take notice of. You can start over, and you can change your revenue streams all with a few simple choices.